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Should You Engage With Online Complaints and Negative Comments On Social Media?

Should You Engage With Online Complaints and Negative Comments? by Tony Jaques PhD, Director of Issue Outcomes Pty Ltd, for people who work in issue and crisis management, author of Crisis Counsel: Navigating Legal and Communication Conflict. Conventional wisdom proposes organisations should respond to online complaints swiftly, openly and with empathy. But new research suggests…

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Reputation Risk: What do European Football and Australia Post have in common?

What do European Football and Australia Post have in common? by Tony Jaques PhD, Director of Issue Outcomes Pty Ltd, for people who work in issue and crisis management, author of Crisis Counsel: Navigating Legal and Communication Conflict. Stakeholders are the essential foundation of any communication strategy especially issue and crisis management and two recent…

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What’s the Reputation Risk When Your Star Behaves Badly?

What's the Reputation Risk When Your Star Behaves Badly? by Tony Jaques PhD, Director of Issue Outcomes Pty Ltd, for people who work in issue and crisis management, author of Crisis Counsel: Navigating Legal and Communication Conflict. Was Jeep right to withdraw its costly Super Bowl advertisement in February after learning that singer Bruce Springsteen…

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How to respond when your brand comes under political attack

How to Respond When Your Brand Comes Under Political Attack by Tony Jaques PhD, Director of Issue Outcomes Pty Ltd, for people who work in issue and crisis management, author of Crisis Counsel: Navigating Legal and Communication Conflict. While the American election is finally over, one company is still monitoring for potential damage after being…

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