It’s essential to respond effectively when a crisis strikes, but what happens after the crisis seems to be over can be a greater risk to reputation and financial security.
When business leaders develop a legal strategy, why are many now prioritizing protecting brand and reputation rather than success in court or a negotiated settlement? And why are they still not making proper use of communication professionals?
Should the CEO agree to participate in what is certain to be a negative interview? While every circumstance is different, a useful first step when asked for an interview should not be “What shall we say?” but “Shall we say anything?” That key question just could save a lot of pain.
As the war in Gaza drags on, many organizations find themselves facing the question: Should we make a statement? And what is the price if we say nothing?
New revelations brutally expose how a company ignored long-standing warning signs in pursuit of profit, leading to a costly financial and reputational crisis.
When a reputational crisis strikes it’s very human to look for a quick fix. But the problems now facing Qantas are a vivid lesson for companies everywhere.
Australia’s decision to ban all non-prescription vapes highlights how lobbyists and activists sometimes misuse data in an attempt to influence major public issues.