Why there is no silver bullet for Qantas’ reputational crisis
by Tony Jaques, Director of Issue Outcomes Pty Ltd, for people who work in issue and crisis management
When a reputational crisis strikes, it’s very human to look for a quick fix. But the problems now facing Qantas are a vivid lesson for companies everywhere. But while the diagnosis is not in dispute, what can Qantas do to rebuild its reputation?
Qantas needs to focus on performance, and it needs to reduce, not increase, its media profile. But my prediction is it will be advised by ‘experts’ to do the opposite.
Tony’s article appeared recently in SmartCompany. CLick HERE to read it.
Learn more about Reputation Risk, CEO apologies, and Crisis communication in Tony Jaques’ new book, Crisis Counsel: Navigating Legal and Communication Conflict.
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“Crisis Counsel confirms Tony Jacques’ position as one of the industry’s foremost experts on issues and crisis management. In addressing the complex interactions between legal and communication crisis responses Dr. Jacques provides riveting case studies and practical advice. It highlights the financial and reputation risks of not effectively integrating communications and legal counsel. It should be on every communications practitioner’s reading list, and companies should insist their in-house and external legal counsellors read it.” – Noel Turnbull, Former Chair of Turnbull Porter Novelli, Adjunct Professor, RMIT University.