Why there is no silver bullet for Qantas’ reputational crisis
by Tony Jaques, Director of Issue Outcomes Pty Ltd, for people who work in issue and crisis management
When a reputational crisis strikes, it’s very human to look for a quick fix. But the problems now facing Qantas are a vivid lesson for companies everywhere. But while the diagnosis is not in dispute, what can Qantas do to rebuild its reputation?
Qantas needs to focus on performance, and it needs to reduce, not increase, its media profile. But my prediction is it will be advised by ‘experts’ to do the opposite.
Tony’s article appeared recently in SmartCompany. CLick HERE to read it.