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Victim Management And Reputation Risk For A CEO

According to Jim Lukaszewski, "The most volatile component of all crisis response is victim management. Failure to promptly, humanely, and empathetically see that victims' needs are also met will eclipse an organization's response. Even a flawless response will be remembered for its angry survivors, relatives, public officials, sometimes competitors, but almost always the critics.

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Setting Crisis Response, Communication Strategies, And Priorities

According to Jim Lukaszewski, in a crisis, effective decisions and actions must precede communication. The reality is that once the instant of crisis has occurred, the process of recovery has begun. Recovery can be quite complicated and lengthy. The operational response goal is to put the focus truly on the first 1-3 hours of a crisis. This will then assure that tone, tempo, scope, and intent are established powerfully and constructively. Emergency communication response priorities must also address appropriate operational action. In addition to this, it must match the expectations of all potential audiences who could be affected or afflicted by your actions or by the crisis situation.

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Free White Paper: The Perfect Apology From A Leader

An Apology From a Leader can be a good thing The most powerful action in reputation recovery and rehabilitation is to apologize. If you want or need forgiveness, you’ll need to step up and apologize. “Wait a minute,” you say, “The lawyers won’t ever let me apologize.”. Well, let’s talk about leadership apology, understand it,…

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Get THE industry-defining book on Crisis Management and Leadership Recovery

Get crisis-ready NOW! Learn from a master exactly what to do, what to say, when to say it, and when to do it while the whole world is watching: stop creating victims; communicate effectively with all stakeholders; prevent lawsuits; and reduce the negative impact of media hounds and activists. All supported by case studies and real-life examples, by trusted advisor to CEOs and practitioner/trainer named among the 100 Top Thought Leaders of 2013 by Trust Across America; profiled in Living Legends of American Public Relations; listed in Corporate Legal Times as one of “28 Experts to Call When All Hell Breaks Loose.”

Your CEO’s in handcuffs! Things are going downhill, fast! Your whole word is watching to see what you do next.

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