Bruce T. Blythe counsels these Five Guiding Crisis Leadership Principles in his landmark book, BLINDSIDED: A Manager’s Guide to Crisis Leadership.
Your organization may want to add to this list. For example, if you are in an industry that can cause environmental damage, protection of the environment may also be one of your guiding principles during crisis response. In a pharmaceutical company that conducts testing on laboratory animals, your guiding principle may be to endorse animal rights laws.
In any case, guiding principles for crisis response that are established prior to your next critical incident can be a crisis leadership roadmap throughout the organization for strategic crisis decision-making. Following these five principles can help crisis managers overcome unrecognized character flaws that can emerge when blame, chaos, high-consequence threat, and other stress-inducing situations are involved.