You Can Lead Through the Unexpected – No Matter What the Crisis!
Blythe has divided Blindsided into two operational sections — giving you two books in one. Much of his emphasis is on the often-neglected human side of crisis leadership and crisis management. He goes beyond protecting tangible assets to instilling principled concern for human well-being into every decision.
In the first half of the book, Blythe lands you in the middle of a fast-breaking crisis an active shooter in the corridor outside your office — and uses real-world case studies, examples, and checklists to show what a top-notch leader would need to do in each phase of the crisis. Then, in the second half of the book, he demonstrates how to apply this knowledge to develop and implement your own crisis management plan.Blindsided is two books in one: Crisis Response and Crisis Preparedness.
Part 1. Crisis Response:
- Using the technique of focused imagery, Blythe places you in a dramatic and realistic scenario. You’re now an unprepared manager blindsided by the reality of an active shooter loose in your building. Some workers may already be injured or dead.
- What’s your next move? How do you make sure everybody is safe? How do you set up teams, command centers, crisis containment, and effective communication? How do you protect your corporate reputation throughout this life-changing event? Can you rebuild the spirit, cohesion, and productivity of employees in the post-crisis “new normal”?
- At the start of the book — before you lived the sudden crisis in this simulation, a crisis response plan may have been “someday” project — now it’s a priority.
Part 2. Crisis Preparedness:
- Now you embark on building a crisis response plan — or enhancing the one you have.
- Without losing the urgency and probable fear of the specific event, Blythe guides you and your teams to analyze foreseeable risks, evaluate existing controls, add new ones, test and re-evaluate the plan.
- Analyzing the behavior of national and world leaders, you distinguish clearly the two kinds of leaders who emerge in a crisis: the “crisis whisperer” who becomes a calm center in the storm, and the one in the “crisis red zone,” worsening the situation with every word and every decision.
- You learn to employ the Be-Know-Do leadership model (adapted from military) that has been implemented by senior management teams throughout the world. If there is ever a time that training and informed quick response action matter most, it’s in a crisis.
NEW in the 2nd edition:
- How to apply the Reasonable Person Test and Wall Street Journal Test to crisis decision management decisions in advance. New chapter on Reputation Management shows how to make the right decisions, before reputation and bottom line suffer!
- How to avoid falling into the “Crisis Red Zone,” in which your leadership effectiveness can evaporate.
- How to lead the workforce into a “New Normal,” even in the wake of the most upsetting and disorienting crisis.
- How to develop Crisis Response Teams as part of your Crisis Management Plan – selecting and training the right people for the job.
- How to anticipate important Crisis Management risks that are trending and will be part of your future – and how to prepare for them in a Crisis Management Plan that works for today and tomorrow.
Blindsided includes practical forms, checklists, case studies, real-life examples, glossary, index, discussion questions, and other take-and-use tools, including:
- Quick Use Response Guide: Each of the 15 chapters end with a summary checklist — together they form a ready-reference pocket guide.
- Incident Checklists for 9 Major Crises: Practical checklists for accidental deaths, aircraft crash, chemical/toxic exposure, civil unrest, earthquake, explosion/fire, flood, kidnap ransom, shooting, plus 20 other foreseeable risks.
- 20-Page Guide for Addressing Families of the Injured: What to say/do to help families of fatalities or seriously injured with medical/financial assistance, emotional support — and training teams assigned to work with them.
We probably can’t avoid most crises…. not yet. However, with Blythe’s powerful, deep-digging guidance, you may never again be blindsided!
Bruce T. Blythe is a global crisis management consultant, clinical psychologist, executive coach to Fortune managers; owner/chairman of three companies providing crisis management services; and speaker at 50 conferences worldwide each year.
2014, 400 pages, glossary, index, 6×9 paperback, $39.95, ISBN 978-1-931332-69-9
Instructor’s Manual and 300+ classroom slides available upon book adoption.
Contact Rothstein Associates, Inc. to request a complimentary copy to evaluate for qualified classroom use.