Crisis Communication: Getting into that Operational Rhythm
How the Medical University of South Carolina, a 700-bed medical center with six colleges, honed its crisis communications strategy and methodology and was able to continue operations during Hurricane Florence last September. ( / August 15, 2019 )
The biggest challenge during an event like Florence was enterprise-wide communications: making sure everyone is on the same page, understands the threat, timelines and operational status and communicating that to different staff who have different functions.
A key lesson from Florence? Perhaps just one that was reiterated and that is not to spoon feed information but provide “breadcrumbs” of information that’s useful.
See Crisis Communication: Getting into that Operational Rhythm ( / August 15, 2019 )