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Crisis Communication: Getting into that Operational Rhythm

Crisis Communication: Getting into that Operational Rhythm

How the Medical University of South Carolina, a 700-bed medical center with six colleges, honed its crisis communications strategy and methodology and was able to continue operations during Hurricane Florence last September. (by Jim McKay for govtech.com / August 15, 2019 )

The biggest challenge during an event like Florence was enterprise-wide communications: making sure everyone is on the same page, understands the threat, timelines and operational status and communicating that to different staff who have different functions.

A key lesson from Florence? Perhaps just one that was reiterated and that is not to spoon feed information but provide “breadcrumbs” of information that’s useful.

See Crisis Communication: Getting into that Operational Rhythm (by Jim McKay for govtech.com / August 15, 2019 )