Facing a reputational crisis TikTok placed ads in Australian newspapers, pleading not to become a “political football.” But outside the media bubble, did anybody pay attention? Or was it just an outdated response with no real value in terms of effective crisis management?
![tony-jaques-rothstein-publishing](https://www.rothstein.com/wp-content/uploads/2020/04/Tony-Jaques-scaled.jpg)