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Australian Bushfire crisis shows the persuasive power of big numbers

Australian Bushfire crisis shows the persuasive power of big numbers

Tony Jaques, Director of Issue Outcomes Pty Ltd, advises on issue and crisis management. He is the author of Rothstein Publishing's upcoming book (summer 2020) addressing senior executives on how to successfully navigate crises and balance sometimes conflicting advice from lawyers and public relations or crisis management professionals. There’s an old journalist maxim that Names…

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