By James E. Lukaszewski, ABC, APR, Fellow PRSA
Get crisis-ready NOW! Learn from a master exactly what to do, what to say, when to say it, and when to do it while the whole world is watching: stop creating victims; communicate effectively with all stakeholders; prevent lawsuits; and reduce the negative impact of media hounds and activists. All supported by case studies and real-life examples, by trusted advisor to CEOs and practitioner/trainer named among the 100 Top Thought Leaders of 2013 by Trust Across America; profiled in Living Legends of American Public Relations; listed in Corporate Legal Times as one of “28 Experts to Call When All Hell Breaks Loose.”
- Endorsed by the Business Continuity Institute and selected by Soundview Executive Book Summaries as one of only 30 top business books published in 2013 for a book summary, author interview, and webinar.
- Distills four decades of experience into 10 chapters of field-tested how-to’s, practical tools, tips, charts, checklists, forms, and templates.
- Chapter learning objectives; discussion questions; case studies; real-life examples; and glossary facilitate college and professional development classroom use.
Contact Rothstein Associates, Inc. to request a complimentary copy to evaluate for classroom use.
2013, 420 pages. ISBN 9781931332576 (Softcover), $29.99; 9781931332668 (Hardcover).