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No successful crisis response begins when the crisis begins!

Now, more than ever, today’s executive needs to be prepared to take quick action to annihilate crises before they happen! EXECUTING CRISIS: A C-SUITE CRISIS LEADERSHIP SURVIVAL GUIDE is made for business leaders who wants to learn how to manage a crisis when it arises.

How leaders deal with crisis can clarify character and strengthen reputation. On the other hand, the wrong words and actions from the C-Suite can worsen the crisis spiral. Crisis management does not begin on the day the fire erupts, the hurricane barrels through, or the accident happens. Dr. Jo Robertson, a leading expert in heading off and containing crisis, lays out the key concepts that business leaders need to apply to their own organizations so they don’t have to rely on outside crisis advisors to swoop in and save the day.

Managing a crisis when it arises

Your leadership survival guide provides an extensive amount of information and understanding about crisis management. Learn more about key crisis survival and resilience concepts so that when a crisis happens, handling the situation effectively can become a part of your established business practices.

Loaded with Case Studies!

…a wealth of valuable guidance from a true expert in the field of crisis management. …”

“…usable concepts and illustrates real life applications with numerous case studies… solid, real-world insights into how to address the complex arena of business crises. Follow her lead and you will have light shining on the dark days of your crisis.”

“When crisis strikes, being prepared is at least half of the battle. Since most of us do not innately know what such preparation entails, Executing Crisis: A C-Suite Crisis Leadership Survival Guide is a must read.”

“…the best Crisis Management book I have read!”

“Read this book, discuss it with your team, and accept the challenges a crisis presents. It’s all going to happen wither you are or are not prepared.”

“…an essential crisis management guiding tool for any corporate leader and those aspiring to be leaders.”

“I’m not sure you will find any crisis management “how to” book with more case studies.”

Strategies for crisis management include:

  • Communicating within minutes.
  • Choosing and prepping spokespersons.
  • Building and maintaining credibility.
  • Shaping your own narrative.
  • Tailoring a solution that works for your unique circumstances.
  • Challenging experts’ “cardinal rules” and ensuring “best practice” is best for your organization.
  • Adjusting your corporate culture to shine a light on problems.
  • Identifying the signal detectors that can warn you that a crisis is brewing.

Your Crisis Leadership Expert

Dr. Jo Robertson a leading expert in heading off and containing crises, has a doctoral degree in Crisis Management and more than 20 years of experience keeping companies like yours out of crisis.

As Global Director of Emergency Preparedness for Capital One, she orchestrated the creation of a coordinated universal emergency preparedness program.

As Director of Crisis Preparedness for Arkema, she rebuilt and re-energized US crisis preparedness initiatives for France’s leading chemicals producer.

At Deloitte Services, Dr. Robertson led the national crisis management program for 100+ offices of 45,000+ professionals.

As Vice President for Marsh Crisis Consulting (formerly the Corporate Response Group) she designed, developed and delivered a wide array of services for senior corporate and C-Suite clients. Examples of the services she delivered are crisis communications planning, media training and real-time support for clients currently in crisis. She also has experience in delivering complex crisis management exercises.

No successful crisis response begins when the crisis begins!

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