Just as the world seems to be slowly recovering from the worst of COVID-19, business continuity and supply-chain are emerging as major crisis risks.
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In a world where science and expertise are under attack, communicators know how hard it is to fully convey the impact of events which rely on catastrophic statistics.
The COVID-19 pandemic was not a “black swan” (catastrophic event that came out of the blue and no one saw coming), it was a “gray rhino” which had long been predicted but leadership everywhere overlooked. As we move forward from the pandemic to new challenges, how do we better ensure we have our eyes open…