White Paper: Is Reputation Your Most Valuable Uninsured Asset?
A dramatic shift in the value of intangible assets presents the ill-prepared with potentially insurmountable risks. Tony Jaques suggests reputation may well be a company’s most valuable uninsured asset today.
Reputation may in fact be your most valuable uninsured asset. And nothing destroys reputation faster or deeper than a crisis mismanaged.
While you can insure against loss events which may impact reputation – such as business interruption, cyber failure, product recalls or public liability – that’s not the same as insuring the value of reputation itself, which can be very substantial.