This free chapter is from the book EXECUTING CRISIS: A C-Suite Crisis Leadership Survival Guide, by Dr. Jo Robertson.
No successful crisis response begins on the day of the crisis. It takes preparation, not only to identify the likely risks but also to examine the organization’s processes, culture and so forth to identify the less likely risks. Finding the potential crises that you don’t see coming is an art. That’s because the crisis management practitioner has to be able to look at business areas that she may know nothing about in a technical sense, and predict what could go wrong, even if it seems unlikely. Tiny things can mushroom quickly into very large problems.
To learn more about this book, see EXECUTING CRISIS: A C-Suite Crisis Leadership Survival Guide, by Dr. Jo Robertson.