NEW BOOK – EXECUTING CRISIS A C-Suite Crisis Leadership Survival Guide, by Dr. Jo Robertson

Today’s executive needs to be prepared to take quick action to annihilate crises before they happen! EXECUTING CRISIS: A C-SUITE CRISIS LEADERSHIP SURVIVAL GUIDE is made for business leaders who wants to learn how to manage a crisis when it arises.

Managing a crisis when it arises

Your leadership survival guide provides an extensive amount of information and understanding about crisis management. Learn more about key crisis survival and resilience concepts so that when a crisis happens, handling the situation effectively can become a part of your established business practices.

Loaded with Case Studies! How leaders deal with crisis can clarify character and also strengthen reputation.

This fresh guide to crisis leadership is based on Dr. Robertson’s experience working at the highest levels of management with dozens of Fortune 500 companies in a wide range of industries. It provides practical and usable strategies for your organization’s leaders so that their business can survive a crisis.

Strategies for crisis management include:

  • Communicating within minutes.
  • Choosing and prepping spokespersons.
  • Building and maintaining credibility.
  • Shaping your own narrative.
  • Tailoring a solution that works for your unique circumstances.
  • Challenging experts’ “cardinal rules” and ensuring “best practice” is best for your organization.
  • Adjusting your corporate culture to shine a light on problems.
  • Identifying the signal detectors that can warn you that a crisis is brewing.

Additional information about your Crisis Leadership Expert

Dr. Jo Robertson a leading expert in heading off and containing crises, has a doctoral degree in Crisis Management and more than 20 years of experience keeping companies like yours out of crisis.

As Global Director of Emergency Preparedness for Capital One, she orchestrated the creation of a coordinated universal emergency preparedness program.

As Director of Crisis Preparedness for Arkema, she rebuilt and re-energized US crisis preparedness initiatives for France’s leading chemicals producer.

At Deloitte Services, Dr. Robertson led the national crisis management program for 100+ offices of 45,000+ professionals.

As Vice President for Marsh Crisis Consulting (formerly the Corporate Response Group) she designed, developed and delivered a wide array of services for senior corporate and C-Suite clients. Examples of the services she delivered are crisis communications planning, media training and real-time support for clients currently in crisis. She also has experience in delivering complex crisis management exercises.

No successful crisis response begins when the crisis begins.

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