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How do you Communicate Security Risk to Business Executives?

When I find myself talking to a group of security professionals, eventually the topic will turn to whatever security breach was in the news that morning, and how easily it could happen to us. From there we might discuss how people outside the security profession do not see these obvious risks in the same way that we do. Then we will ask each other how we can convince our executives to give us the proper resources to protect our organizations from the threats that we see so clearly every day.