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Executing Crisis Supplemental Files

The following are supplemental files referenced within the book

Executing Crisis: A C-Suite Crisis Leadership Survival Guide

By Dr. Jo Robertson.

These two audio clips from Rich Rowe’s press conference following the Arkema Crosby crisis referenced in section 9.2.2 illustrate what it sounds like in a phone interview or press conference when your spokesperson staples his/her press statement together.
The page turns are very obvious. Printing one-sided and spreading the pages out in front of you (instead of holding the statement in your hands as Rich Rowe did) eliminates the obvious “page turn.”
Audience members won’t hear the crinkling of the pages as they turn and it will sound more conversational and less scripted.

FILE 1:

 

 

FILE 2:

 

 

The following video clip, referenced in section 9.2.1, illustrates the need to always be on guard when there is a microphone in the room, whether or not you believe the interview has officially begun.
 In the final sentence of the video clip, Assistant DC City Administrator Merrick Malone unguardedly reacts when I told him the waterfront fish sellers claimed his waterfront redevelopment plan would drive them out of business. His reaction was captured during camera set-up for the interview.
Although a microphone had already been clipped to his tie, he did not believe the microphone was on. It was.

Click here to view the video: DC Wharf.