NEW BOOK! Lukaszewski on Crisis Communication: What Your CEO Needs to Know about Reputation Risks and Crisis Management, by Jim Lukaszewski

A Global Grand Master and Pioneer – Who Helped Shape the Modern Discipline of Crisis Communication – Has Distilled a Career s Worth of Knowledge and Practical Advice…

…to tell your CEO and advisers what they must do to preserve, protect, defend, and recover their brands, reputations, even careers… and to illuminate the critical management areas in any crisis where those challenges will occur – managing victims, the media, legal affairs, leadership, and the operational crisis response itself.


    • Jim Lukaszewski was listed in Corporate Legal Times as one of 28 Experts to Call When All Hell Breaks Loose and in PR Week as one of 22 crunch-time counselors who should be on the speed dial in a crisis. Normally, you would pay thousands of dollars for the guidance and hard-won insights Jim now shares in his new book.
    • He has written the book on crisis communication. It aggregates Jim s four decades of crisis communication wisdom in a format that is easy to commit to memory — so it s ready to use when, and hopefully before, you face a crisis. Jim s common-sense, field-tested approach helps guide executives in how to behave, what to say and do, and how to lead their organizations through a crisis situation especially during those first critical minutes.
    • His book fills the holes left by most crises texts: it explains how to manage victims, manage management, energize attorneys to cooperate and participate in the crises response process, and understand, and therefore reduce, the influence of the media (both traditional and social), activists, and antagonists. He focuses on a key element rarely dealt with in crisis management how NOT to create victims (who may publicly complain and sue), by managing people with compassion, fairness and honesty. In a crisis, Jim recommends five approaches: be positive; be compassionate; be transparent; apologize sincerely, and with meaning; and settle quickly. These simple tenets are the most complex to execute because they run counter to many management cultures.
    • He shares a bounty of practical tools, tips, charts, checklists, forms, and templates. For example, since he advises you to make all your statements positive, Jim lists scores of positive words and phrases; categorizes numerous crises by risk; lists the causes of victimization; and describes media behavior/attitudes and details the social and digital media tactics you need to manage them. And, since a recent study shows that only 60% of the companies surveyed had a crisis management plan, Jim offers ammunition to motivate management to prepare for crises.
    • The book is designed for CEO s, boards, and senior executives in HR, risk management, and emergency response management.

About the Author

James E. Lukaszewski, ABC, APR, Fellow PRSA, is President of the Lukaszewski Group Division of Risdall Public Relations. Jim s broad-based experience includes media-initiated investigations, product recalls, plant closings, criminal and civil litigation, and takeovers that often involve conflict, controversy, community action or activist opposition. He helps executives and leaders look at problems from a variety of sensible, constructive, principled perspectives. His popular PRSA and IABC seminars/webinars have been attended by thousands. The story of his career appears in Living Legends of American Public Relations (2008). His name was listed in Corporate Legal Times as one of 28 Experts to Call When All Hell Breaks Loose, and in PR Week as one of 22 crunch-time counselors who should be on the speed dial in a crisis. Googling James E. Lukaszewski yields almost 34,000 entries.




Reviewed by Ken Koprowski, M.A., Crisis Communications Consultant

How many times in recent history have we witnessed a remarkable and damaging phenomenon: the CEO of a major corporation, under pressure, blurting out insensitive, thoughtless quips that undermine the best efforts of the organization to make amends in a crisis. According to Jim Lukaszewski – one of the field’s most influential innovators and practitioners – the lack of focused planning causes confusion, delay, hesitation, even management timidity in most crisis response situations. He insists that unless crisis communication is well planned, specific, and tested, it will fail to help, often causing more harm than good.

Jim Lukaszewski effectively counsels countless CEOs, executives, and management and communication leadership teams in public and private companies.  Much of this wisdom can be found in Lukaszewski on Crisis Communication: What Your CEO Needs to Know About Reputation Risk and Crisis Management. This is an effective book because Jim’s common-sense approach guides people to respond and communicate effectively, cutting through the fog and confusion typical of the onset of a crisis.

Lukaszewski on Crisis Communications supplements discussion topics by including comprehensive “how-to” lists and templates. For example, to help readers implement Jim’s productive advice to always use positive, declarative language and to eradicate the use of negative words, he lists scores of positive words and phrases and translates frequently used, negative examples into positive equivalents. He categorizes scores of crises by risk. He lists the causes of victimization. Importantly, in three highly-detailed and actionable chapters, Lukaszewski describes media behavior and attitudes and details social and digital media tactics. Then he offers a step-by-step guide to crisis readiness – how to prepare and train your organization before a crisis.

To all of the CEOs and executives for whom what you say and do in the first moments of a crisis is an instant test of your leadership, this book will prepare you to step up to the challenge of crisis communication.

To all the managers and communication leaders of public and private organizations, this book will prepare you to have more influence, give better advice, and become a more trusted strategic adviser during a crisis.

To all the communication professors and their students, this book contains the valuable insight and advice you need to learn how to be prepared for and to meet crisis communication challenges of the future, set forth in engaging, memorable, and inspiring style.


Pre-Publication offer!

400 pages (approx.), $49.95.



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