Claims professionals and risk managers are increasingly seeing the significance of social media in claims investigations and the defense of litigation.
About two-thirds of the adult population of the United States has a presence on a social networking platform. Over 900 million people worldwide are users of Facebook, and over half visit the site at least once a day. In any given month, over 30 billion separate pieces of content (wall posts, photos, etc.) are uploaded to Facebook, while Twitter processes a staggering 340 million tweets daily from its more than 140 million active users.
Corporate America, too, has jumped on the bandwagon, with companies now constantly touting their social media presence and exhorting consumers to like them on Facebook and follow them on Twitter.
Claims professionals and risk managers are increasingly seeing the significance of social media in claims investigations and the defense of litigation. As more and more people live their lives online, sites like Facebook, Twitter, YouTube, LinkedIn and MySpace have become a digital treasure trove for incriminating photos and online admissions that undermine a claimant’s case.
Social media is here to stay, and it represents a paradigm shift in how people communicate and share information. While this digital age has given risk management and claims professionals a treasure trove of information to be mined in defending all kinds of cases, it is also proving to be a breeding ground for claims and causes of action that were unimaginable only a few years ago.
See “Like” It or Not: How Social Media Can Lead to Litigation, by John G. Browning for Risk Management.