Crisis Leadership Now: A Real-world Guide to Preparing for Threats, Disaster, Sabotage, and Scandal, by Laurence Barton, Ph.D.

CRISIS LEADERSHIP NOW:
A REAL-WORLD GUIDE TO PREPARING FOR THREATS, DISASTER, SABOTAGE, AND
SCANDAL
by Laurence Barton, Ph.D.

Why do some managers shine during a high-level crisis while others stumble? Those who
have an action plan in place are the ones who can react quickly, manage rumors, and
respond to victims and stakeholders sincerely and adequately while keeping their
organization afloat.

Leading crisis management expert Laurence Barton has spent more than two decades
consulting with top companies on how to anticipate and respond to workplace threats and
tragedies. In Crisis Leadership Now he offers concrete solutions for managing disruptive
events-from industrial accidents and acts of violence to embezzlement, product recalls, and
terrorism. Barton takes you through his journey of advising senior executives on crisis events
and examines:

- The characteristics that define a true crisis
- Proven strategies to help you understand and respond to early warning signals
- Ways to mitigate threatening situations
- How to effectively communicate your decisions in a timely manner to employees,
shareholders, customers, and other constituencies

In this forward-looking guide, Barton applies his corporate insider's insight to numerous case
studies, demonstrating how such catastrophes happen to real companies and real people
every day. These studies form a framework for building crisis management thinking into your
company's strategic toolbox. Anticipating all forms of trouble, advising senior management
and boards of directors about potential events, and devising a business recovery plan will
allow your organization to rebound should tragedy strike.

Barton has also created an indispensable sample crisis management plan, and includes
detailed templates for addressing a wide spectrum of incidents and threats. Arming you with
an arsenal of strategies, tools, and know-how, Crisis Leadership Now ensures that your
company's leaders will demonstrate confidence and implement solutions in the midst of
chaos.

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“Larry Barton … gives concrete advice on the means to avoid, mitigate, and respond to crises
that occur somewhere in the world’s workforce every day.” - Alicia C. Parker, Senior Director
of Security, ESPN

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“A must-read for every organizational leader. This definitive work will help you with specific
insights, checklists, and case studies that demystify crisis management.” - Bill Turner,
Director of Retail Operations, Nike, Inc.

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“Crisis Leadership Now is a powerful reminder to corporate leaders that American businesses
remain prime targets for terrorist acts. This is the ultimate guide to crisis management
planning.” - Kathleen McChesney, former Executive Assistant Director, FBI

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“Larry Barton is well regarded throughout Asia as one of the world’s thought leaders on crisis
prevention. He has lived here, worked here, understands our cultures, and holds extraordinary
insight on how breaking news can shape your reputation and stock price, let alone the
confidence of your customers, on a global scale. This book will transform your company.” -
Ken Yamazaki, President, Koukasai Security, Shiuzoka, Japan.

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“Crisis Leadership Now is more than simply the title of the book - it is a salutary warning
about the potential for crisis that lurks the corridors of organizations. Organizations worldwide
are craving for solutions on what to do, how to manage, and, most importantly, how to prevent
scandal, product disasters, and the resulting negative impact to flow across borders. In a
wired world, Larry Barton outlines how fast bad news can spread and what steps should be
taken to mitigate the impact now - when it matters most. The book should be required
reading in boardrooms... You have been warned!” - Denis Smith, Professor of Management,
University of Glasgow

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“Larry Barton provides a powerful wake-up call for many companies, many of which are
vulnerable because their leaders repeatedly ignore warning signs and are poorly prepared to
manage a variety of threats. He redefined the architecture for protecting our people and brand
when disaster strikes, whether training our engineers at the Arctic Circle or helping our
executives in board room simulations.” - Joseph Liska, Retired Director of Crisis
Management, British Petroleum

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“Leaders, like companies, often live in a state of denial. Many lack a radar screen that alerts
them to angry employees, customers, or strangers who may wish to do them harm. By
planning for the inevitable ‘worst-case’ scenario, Larry Barton shares hundreds of solutions
that he has embedded in many of the world’s best-run companies. From psychology to the
law, human resources to communications, his interdisciplinary thinking shines in CRISIS
LEADERSHIP NOW.” - Alan Friedman, Ph.D., Associate Professor of Psychiatry and
Behavioral Sciences, Northwestern University

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CONTENTS

1. Secure Thy Workplace!
2. Managing Threats and Workplace Violence
3. Threat and Violence Response Model
4. Negligent Hiring and the Role of Human Resources
5. Crisis Prevention Objectives Diagram
6. Managing Health Crises: Pandemics and Viruses
7. Stormy Weather: Katrina, Earthquakes, Floods, and Tsunamis
8. Industrial and Environmental Disasters
9. Terrorism: When “Their” Problem Becomes Your Nightmare
10. Sabotage: The Undisclosed Crime
11. Communicating When It’s Code Red
12. Crisis Prevention and Response: Picking a Consultant
13. They Did It Right: The Crisis-Ready Company
14. Lessons from History
15. Assessing Your Crisis Risk: Overview
16. The Two-Phase Crisis Coach
17. Crisis Response and Recovery: The 40-Page Plan
18. Ten Pillars of Business Continuity
19. Closing Thoughts

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ABOUT THE AUTHOR

LAURENCE BARTON, PhD, has spent 25 years studying the causes of crisis in the
workplace. Barton, the former Vice President of Crisis Management at Motorola, has
managed more than 1,200 incidents worldwide, writing crisis plans and consulting with senior
leaders at ABC News, The Walt Disney Company, Nike, Honda, British Petroleum, ESPN,
and more than 60 hotels and casinos during defining moments. The author of three
often-quoted books on crisis management, Barton is President and Professor of Management
at The American College in Bryn Mawr, PA.

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2008, 352 pages. Order #DR826.
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Crisis Management, Crisis Communication

Crisis Leadership Now (Larry Barton)

Rothstein Associates Inc.