Crisis Management for Corporate Self Defense - How to Protect Your Organization, by Steve Albrecht

CORPORATE SELF-DEFENSE: HOW TO PROTECT YOUR ORGANIZATION IN A CRISIS
... HOW TO STOP A CRISIS BEFORE IT STARTS
by Steve Albrecht

“Learn to protect and defend your organization from a host of large and small evils, whether
self-inflicted or the result of outside catastrophe. The time to prepare is before disaster
strikes. This hard-hitting book shows you how.”

"In an era when all organizations are 'at risk,' Steve Albrecht's book is a must-read. It offers
sound and practical advice on what to do after a crisis has started. Even better, it provides
insights that fall into the 'best defense is a good offense' category. Every executive can
benefit by reading this book's advice."
- Ed Crego, Managing Director, The TQS Group

"This book is another example of Albrecht's clear, concise, and to-the-point writing style. His
step-by-step guidance will serve organizations well for years to come."
- Dennis A. Davis, Ph.D., Executive V.P., Scripps Center International, Inc.

"Steve Albrecht knows more about how to manage company crises and disasters than
anyone I know. Crisis Management for Corporate Self-Defense can do more than save your
money - it can save your organization!"
- William A. Cohen, Ph.D., Co-author of The Paranoid Corporation and Eight Other
Ways Your Company Can Be Crazy

"If you think your organization couldn't possibly be the horror story at the top of the nightly
news, think again. Since bad things can and do happen to good organizations, managers
need to pay attention to the advice, stories, and strategies in this
book."
-Maggi Payment, Management Development Specialist, Center for Worktime Options

"To survive the 1990s, Crisis Management for Corporate Self-Defense is a must-read for all
security professionals."
- Larry Savoy, CFE, Security Manager, San Diego Gas & Electric Co.

"This book gives managers insight into how to deal effectively with emergency situations -
something managers usually don't prepare for."
- Robert Levin, Corporate Counsel for Employee Relations, Science Applications
International Corp.

“Is disaster lurking down every corporate hallway and peering in every organizational window?
Maybe not ... but many businesses have learned (the hard way) that crisis management
skills are a must.

“Disaster comes in all shapes and sizes. For companies it can be anything from a tainted
product to a sexual harassment lawsuit, to the unexpected death of a CEO, to vengeful
employees, to a literal earthquake.

“This engrossing book explains how to manage a crisis, rather than be its victim. Filled with
detailed and fascinating stories of real-life organizational traumas, it demonstrates how to
handle any kind of crisis with minimal damage - and how to avoid problems in the first place.
Readers will learn to:
- establish a crisis response team and action plan quickly
- use public relations techniques to work with the media - even when they seem to be
the enemy
- prevent small problems from mushrooming into full-fledged horrors
- handle lawsuits promptly, quietly and effectively
- enhance safety and security in the workplace
- institute good management practices to keep avoidable crises from ever occurring.

“Crisis Management for Corporate Self-Defense is also full of advice and tips from prominent
experts in public relations, litigation, and security. Wherever a crisis comes from - outside
forces or in-house mess-ups - this insightful book will help readers handle the situation
proactively and professionally.”

CONTENTS
Preface
Acknowledgments
Part One: Bad Things Can Happen Even to Good Companies
1 The Business World as We No Longer Know It
2 Business as a Target: Working in the Age of Entitled Disgruntlement
3 Product Disasters
4 Image Disasters
5 Employee-Centered and Employee-Related Problems
Part Two: Self-Defense Tools for Your Organization
6 Arming the Company SWAT Team: The First Responders
7 Bright Lights and Cameras: How to Use the Media and Not Let the Media Use You
8 Positive Corporate Public Relations: PR as an Offensive and Defensive Weapon
9 Lawsuits and Sharkskin Suits: How to Keep the Plaintiff and Class-Action Attorneys at
Bay
10 The Management of Protection: Adding Armor to the Chain of Command and Mortar to
the Walls Around You
11 Think, Communicate, Change, and Learn
Bibliography
Index

ABOUT THE AUTHOR
“Steve Albrecht (San Diego, California) is managing director of Albrecht Training &
Development, a former officer and now reserve sergeant with the San Diego Police
Department, and author or co-author of ten books, including Ticking Bomb, The Timeless
Leader and Added Value Negotiating.”

1996, 256 pages Order #DR-218.

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