WEBINAR: When You Are the Target: Coping With Activists, Antagonists, and New Media Attacks


Written by Phil on March 18, 2010 in Crisis Management and Crisis Communication, Events.

Anti-corporate activism, bullying individuals, and embarrassing brands and institutions are growing concerns. Every day large public companies, high-profile products, noteworthy spokespersons, and celebrities are big targets. Contention, personal attacks, and cyber pressure also occurs very locally aimed at non-public figures and organizations.

These daily attacks come from unsatisfied customers, disgruntled current and former employees, competitors, stock manipulators, class action attorneys, extortionists, activists, and others seeking to cause reputational damage and pressure, anger, humiliation, or to simply embarrass their targets. Managing and estimating the potential threats from the blogosphere, bullysphere, cybersphere, and the costs of personal, psychological, and reputational damage are an increasingly dominant future management, communications, and security problem.

What Will You Learn?

  • Why these attacks occur and who is responsible
  • How to remove something from a message board if it is especially offensive
  • The real damage on-line activism can cause
  • What successful attacks can accomplish
  • The steps to neutralize an Internet crisis
  • The patterns and common tactics of on-line activists and key strategies to counteract them
  • Readiness strategies to detect, deter, respond, preempt, or prevent the most common types of cyberattack
  • How to detect and track negativity on the Web about your organization, product, or service

Who Should Attend?

  • CEOs under attack (or those who could be)
  • Heads of security (if it’s your boss, you want to be ready)
  • IT and Web content generators (to understand the urgency)
  • Communicators and crisis communicators
  • Lawyers and cyber legal staff
  • Human resources advisors
  • Senior employees (those others rely on during times of trouble)
  • Cyber action response teams and cyberspace monitors
  • Reputation management teams and advisors
  • Management advisors
  • Managers for high-profile brands

Led by Jim Lukaszewski & BrandProtect

Thursday, April 15, 2010

1:30 p.m. – 3:00 p.m. EDT

Register at https://www2.gotomeeting.com/register/275134338

Presenter

James E. Lukaszewski, ABC, APR, Fellow PRSA

Chairman and President

The Lukaszewski Group Inc.

Jim Lukaszewski is the author of the upcoming book, Communicating in Crisis, to be published by Rothstein Associates Inc., summer 2010. Contact info@rothstein.com for details.

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