Webinar: 60 Crucial Minutes to Crisis Survival


Mark your calendars for this high intensity and informative Webinar on being ready to survive the first hour of a public relations crisis, led by global crisis response and readiness expert, James E. Lukaszewski, ABC, APR, Fellow PRSA.

Wednesday, December 2, 2009

11:00 a.m. – 12:00 noon EST

Jim will guide you through these essential readiness ingredients:

  • How to counteract the power victims have in a crisis to control your destiny and your reputation
  • The five response steps that you must get under way in the first 60 to 120 minutes
  • How to reduce the production of critics and enemies as you work your way through any crisis scenario

See below for registration details.

Who Should Attend?

Anyone responsible for readiness, recovery, and reputation management including marketing, finance, operations, public relations and communications, security, business continuity/resilience, and incident response, as well as the executive suite (those whose careers really are on the line).

Agenda

  • The three crucial tests any incident must pass to be called a crisis
  • The five ingredients every effective response must have be successful
  • Managing the victim dimension
  • Lukaszewski’s contention survival manual and strategy
  • Moving out of the target zone when you’re under attack
  • Three actions every leader must take to effectively manage and lead the crisis response

Join Jim for an hour of vintage Lukaszewski wisdom, insight, and inspiration to be better crisis responders.

Presenter

James E. Lukaszewski, ABC, APR, Fellow PRSA

Chairman and President

The Lukaszewski Group Inc.

100 South Bedford Road, Suite 340

Mount Kisco, NY 10549

Office: 914.681.0000

Fax: 914.681.0047

E-mail: jel@e911.com

Web Site: www.e911.com

Crisis Guru Blog: http://www.e911.com/crisisgurublog.html

Linkedin: http://www.linkedin.com/in/jameslukaszewski

Twitter: http://twitter.com/jimlukaszewski

Register

Each participant will receive an extremely valuable 60-page handout. Contact Jim Lukaszewski with questions jel@e911.com.

Webinar Date: Wednesday, December 2, 2009

Webinar Time: 11:00 a.m. – 12:00 noon EST

Registration is FREE, go to:

https://www2.gotomeeting.com/register/702422146

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Jim Lukaszewski’s Crisis Communication Planning Strategies is a powerful tool for crisis communication.

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