Webinar: Crisis Communications Skills in Hard Times: How to Announce Layoffs, Shortfalls and Cutbacks without Damaging Reputation in Recession
These are tough times for companies and clients — with many facing bad news announcements ranging from layoffs or shortfalls to cutbacks and worse. No doubt about it: These recessionary developments and announcements harm brand value and reputation, while diminishing consumer, investor and even employee confidence. Right now is when management and leaders need your skills the most.
In just 90 crucial minutes PR, HR, legal, security and marketing departments can learn crisis management principles and proven methods
guaranteed to help you successfully guide management, and confidently manage and communicate bad news in ways that reduce the damage while rebuilding trust, strengthening reputation and sustaining brand equity with various stakeholder groups and audiences.
This PR University advanced online tutorial, presented by crisis guru James E. Lukaszewski, will help you and your staff better understand how to present various bad news mitigation scenarios to management in ways that can help speed up communication, reduce tension and contention, increase trust and protect reputation.
Lukaszewski’s pragmatic, sensible approaches and management templates will arm you and your team with the know-how and the tools necessary for dealing with long-term, largely bad news driven scenarios in ways that will enhance your ability to be a trusted strategic advisor, get called to the table earlier and be heard when it counts most. This is one professional development session that can help you redefine your value to management when your help is most critical. Your job and company or client reputation may depend on it.
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WHAT YOU WILL LEARN:
- Persuasive Presentation Tips: A specific technique to convincingly communicate bad news patterns to trigger management action and engagement
- Why victims, critics, naysayers and other negative voices have so much power
- Secrets of Success: Six things bosses expect of trusted strategic advisors in bad times
- Proven Templates: Step-by-step guidelines to shepherd management through dramatically bad situations
- Bad News Blunders to Avoid: Seven ways bosses stay in trouble-plus common perils, pitfalls and bad news pitfalls to avoid at all costs
- Risk Assessment Tools: An “Exposure Management Template” you can use immediately to enhance your credibility with management and forecast impending problems earlier
- Proven Management Communications Strategies: Easy to follow methods you can use to engage the entire organization in the issues that need to be faced, focused on and managed
- Six irrelevant questions bosses always ask when things are bad, and your answers
- Front Line Techniques: New ways for keeping the record straight, correcting and clarifying erroneous information-and for managing the critics, naysayers and the disgruntled, disheartened and disoriented
- Scenario Planning: Two bad news case scenarios you can use to coach management through tough, reputation-busting situations
- Contention and contentiousness reduction management principles-and how to apply them to your work
- How to answer tough, touchy, sensitive and emotional questions-plus how to deal with irrational people, groups and ideas
- Nine steps to forgiveness and trust restoration-and how to tap the power of candor when the chips are down
- Key questions every communicator must ask and answer when faced with bad news announcements
- Media Relations Update: What to do when the media calls about bad news-plus proven tactics for neutralizing aggressive journalist “badvocates”
- Best and Worst Practices: Real-life techniques and secrets of organizations who have been successful in communicating bad news-plus lessons from those who blew it big time
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YOUR PRESENTER:
James E. Lukaszewski (loo-ka-SHEV-skee) is chairman and president of The Lukaszewski Group Inc., a White Plains, New York-based global crisis consultancy. Jim’s practice is exclusively focused on dealing with the toughest, most serious and sensitive, difficult, challenging and threatening bad news situations imaginable. He spends the bulk of his time in the C-suite working directly with managers, leaders and successors. His website, www.e911.com, is often referred to as the University of Crisis Management. His “Crisis Guru Blog,” deals with issues in the headlines from Jim’s very unique and highly experienced perspective. His e-newsletter, “Executive Action: Strategic Management Insights for Leaders, Decision Makers and Their Trusted Advisors” is free and available to anyone who leaves their email address on his website, www.e911.com. This website is a unique and powerful resource for all practitioners who advise others on serious, urgent, crucial situations. Jim’s clients are confidential, but are among the largest and most important organizations in their class or category. His clients are in the news constantly. He has the role most staff practitioners would like to have-direct access to the top where his voice is sought after, heard and his recommendations acted upon.
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YOUR MODERATOR:
Brian Pittman is content director of Bulldog Reporter’s PR University and the weekly email newsletter Journalists Speak Out. Previously, Brian served as editorial director at Infocom Group, where he edited, reported for and launched titles such as Media Relations Insider, PR Agency Insider, Ad Agency Insider and Managing Partner. Prior to that, he served as editor of Utah Business magazine, among other titles. He is a seasoned reporter with extensive experience interviewing such personalities as Steve Forbes, Bob Edwards and Margaret Thatcher.
Register here.
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Jim Lukaszewski is author of the Executive Action(c) series, including Crisis Communication Planning Strategies.
