Ignoring Social Media Is No Longer An Option
In 2012, Continuity Insights published its first report into the use of social media as a crisis communications tool. This year, Continuity Insights dug a little deeper in an effort to learn more about the industry’s social media strategies, how respondents view the risks associated with social media, and whether sentiment towards social media’s effectiveness has changed.
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Tags: Business Continuity, Business Continuity Management, crisis communication, crisis management, social media

