Written by Phil on January 4, 2012 in Crisis Management and Crisis Communication.
If your organization is already on its social media journey, you may want to think of yourself as a traveler. It can be an exciting time out there on the road, but it can also be a challenging time - especially if unforeseen problems arise and you make mistakes.
While many mistakes can be easily rectified, others can have severe consequences. It is only natural that the following question surfaces as you explore the use of social media in crisis management: What can I do to avoid costly mistakes upon developing and implementing social media strategies that are geared toward improving my organization’s crisis management?
This article attempts to answer your question by highlighting 10 common mistakes made by organizations that are using social media today.
See Social Media and Crisis Management: 10 Common Mistakes, by Gideon F. For-mukwai, MA, CEM for Disaster Recovery Journal.
Tags: crisis management, social media