Advanced Crisis Communication Management Strategy Seminar
Attend Jim Lukaszewski’s School for Strategists in New York City, November 18 and 19, 2010: How to Think and Advise Management Strategically During Tough Situations and Crises.
- How strategic are you?
- What is a strategic mindset? How do you get it?
- Do you want to be called earlier, before all of the decisions have been made?
- Bosses and leaders rely on trusted advisers with a strategic mindset who can offer focused, pragmatic and useful advice to get through tough, career threatening high-profile situations and crises.
- Join Jim Lukaszewski, counselor and strategist to CEOs, and other senior communicators and communication managers in this two-day strategic thinking immersion session to develop your strategic skills.
You’ll work through a series of communication management problems (some submitted by attendees) and scenarios designed to challenge your ability to counsel senior managers and leaders during prolonged, victim-driven difficult situations and crises.
Learn How to:
- Develop a truly strategic mindset.
- Build your trusted adviser relationship with management.
- Understand the management thinking process in crisis and other career-defining moments.
- Guide the CEO/management away from mistakes in a crisis.
- Provide powerful, sensible and management-oriented advice.
- Help management deal with the victims and the emotional dimensions of crisis.
- Specific topics and issues brought by participants.
Why Others Have Attended:
Recent attendees, why they attended, in their own words:
- Senior university communications executive: “Campus violence and getting more access to the boss. In our state, students can now lawfully carry concealed weapons.”
- Fortune 500 senior communications executive: “It is the continued combination of a growing list of incredibly difficult issues, each of which require very tough level thinking and approaches. Things like perceived pollution, civil lawsuits, compliance issues, economic cutbacks from our headquarters (which is outside the United States), historic preservation activists, union organizers, bigotry against our foreign owner, and a workforce that is on edge with accident rates increasing, productivity is declining.”
- Senior health official: “The local media are becoming more and more critical, and are focusing on fault finding and politics. The chief problem is learning how to communicate when I’m bound by law, custom, and legal precedent to keep most of what I observe and understand confidential.”
- Senior marketing communications manager for a large international U.S. bank: “Bank’s reputations are in the dumpster. Extraordinary legislative regulation is just around the corner. How do I get management to focus on the future rather than whining about their (largely well deserved) past mistreatment?”
This seminar is a very intense 16 hours. Participants have the chance to hear each other’s war stories, challenge each other’s approaches, and be coached and guided about what really matters, what’s important, and what disciplines are required to achieve this status as a trusted strategic advisor.
Instructor
James E. Lukaszewski, ABC, APR, Fellow PRSA, chairman and president, The Lukaszewski Group Inc., is a national practice leader in crisis management, and one of the most quoted and prolific authors/crisis communication management consultants. Corporate Legal Times says Jim is one of “28 Experts to Call When All Hell Breaks Loose.”
150-page handout provided to attendees.
Get More Details
Request an agenda and detailed program outline, and a list of past attendees by sending an e-mail to jel@e911.com.
Tags: crisis communication, crisis management, Lukaszewski, PRSA, public relations, seminars
