5 Ways to Build a Business Case for Business Continuity
The importance of business continuity planning is a no-brainer–if you’re a security leader who already thinks in terms of security and risk, that is. But convincing business executives, who typically think in dollars and cents, of such a plan’s criticality may be a tougher sell.
To win support for a business continuity plan, emphasize ways it can give your company a competitive edge.
While the fundamental importance of business continuity is fairly obvious, the reason to spend lots of money on it may not be.
If you want to make an effective business case for business continuity, you need to make its effects tangible, before disaster strikes. That means emphasizing not just the criticality of risk mitigation, but also the business value and competitive edge that a strong business continuity plan can provide. “Far too often business continuity is thought of as an expense, overhead, or something we have to do to please the auditors,” says Jack Smith, vice president and manager of global IT business continuity at ABN Amro in Chicago. “Look at it as a business opportunity and a competitive advantage instead.”
Of course that’s easier said than done. But here are a few tips to get you started.
See 5 Ways to Build a Business Case for Business Continuity, by Katherine Walsh for CSO Security and Risk.
