The Public Relations Society of America
Advanced Crisis/Readiness Communication Strategy
Jim Lukaszewski’s 2012 School for Strategists
Sixteen Intense Hours of Powerful Personal Development
and Strategic Thinking
“Leave all your assumptions at the door, and have an experience that will refresh your spirit, energize your career juices, help you see your own future far more clearly, and show you the way to a happier, more productive, important, influential, and successful life.” — Jim Lukaszewski
Thursday, Sept. 13, 2012 9:00AM – 5:00PM
Friday, Sept. 14, 2012 8:00AM – 4:00PM
AMA Executive Conference Center Chicago
8655 West Higgins Road
(adjacent to the Marriott O’Hare Hotel)
Chicago, Ill. 60631
Phone: (773) 693-5511
James E. Lukaszewski, ABC, APR, Fellow PRSA
When the going gets tough, how strategic are you?
Does your boss and other leaders view you as a trusted strategic advisor who can offer focused, pragmatic and useful advice to help them get through tough, career threatening situations and crises?
Join senior communicators and communication managers in this two-day immersion session to expand your strategic skills. You’ll work through a series of communication management problems and resolution scenarios designed to challenge and stretch your ability to counsel senior managers and leaders during prolonged difficult situations and crises.
You’ll be learning from James E. Lukaszewski ABC, APR, Fellow PRSA. . . a master strategist. Corporate Legal Times lists Jim as one of the 28 crisis experts to call when all hell breaks loose. PR Week called Jim one of 24 experts to keep on your speed dial in crisis.
Five powerful reasons senior practitioners say they attend:
- “Build Your Strategic Thinking and Advising Skills for Tough, Touchy, Sensitive Situations”
- “Re-energize your thinking muscles with powerful, counterintuitive, new information, ideas, and action.”
- “Explore and expand your horizons as a trusted strategic advisor.”
- “Add new, innovative, preemptive, and strategic ingredients to your standard list of responses, reflexes and reactions.”
- “Spend some intensive, productive time listening to and interacting with your peers.”
Learn how to:
- Develop a truly strategic mindset.
- Develop a truly strategic crisis response process and plan.
- Build your trusted advisor relationship with management.
- Understand the management thinking process in crisis.
- Guide the CEO/management away from mistakes in a crisis.
- Provide powerful, sensible and management-oriented advice.
- Help management deal with the victims and the emotional dimensions of crisis.
- Regenerate you own sense of self confidence
- Influence more consistently those who run the place.
- Your most precious assumptions about communications and leadership will be challenged.
- Defend, advocate, justify, struggle, learn, inspire, be inspired.
- Drill beyond the surface and superficiality of media scenarios into management strategy.
- Deliberately question practices and preconceived notions, myths and delusions.
- Delve into the motivations, thinking, emotions and behavior patterns of leaders and key decision makers, especially during crisis.
James E. Lukaszewski, ABC, APR, Fellow PRSA
Email Jim at email@example.com
On the Web * Risdall PR * Linked In * Twitter * Crisis Guru Blog
James E. Lukaszewski, ABC, APR, Fellow PRSA, president of the Lukaszewski Group Division, Risdall Marketing, Minneapolis. He is a national practice leader in crisis management in developing personal and strategic thinking and advising skills, and one of America’s most quoted and prolific authors/crisis communication management consultants, speakers and thinkers. Corporate Legal Times listed Jim as one of “28 Experts to Call When All Hell Breaks Loose.”
Lukaszewski says, “Helping management survive urgent, crisis dominated situations is getting tougher and tougher for the trusted strategic advisor. The first corporate casualty of crisis is often the CEO. Today’s bad news always ripens badly, and faster than it did yesterday. Silence is the most toxic strategy of all. And, it is the victims who have the power, the attention-getting magnetism, and the energy to manage and often control the outcomes and the destinies of the crisis perpetrators.”
Request Detailed Information:
Request an agenda, a detailed syllabus and program outline, and a list of past attendees from firstname.lastname@example.org, subject line: School for Strategist Information Request. Approved for Advanced Military Education.
Minneapolis Star Tribune Article: “He’ll Manage Crisis But Prefers to Avert Them”
Top Article on Google Search: “The Seven Dimensions of Crisis Management”